Through in-depth interviews, ethnographic observations, and linguistic sentiment analysis, we explored how users described, perceived, and emotionally connected with their toothbrush. This method went beyond functional aspects (soft bristles, ergonomic grip) to reveal hidden cognitive associations, such as the feeling of freshness as "a morning reset" or the act of brushing as a "self-care ritual." By analyzing language patterns and subconscious preferences, we identified key touchpoints from the first interaction with packaging to the satisfaction of a deep clean feeling ensuring an optimized user experience that aligned with cognitive ease, sensory delight, and habitual reinforcement.